Sunday, November 22, 2009

Design Your Pages for Humans not for Search Engines

I decided to kick off this week of SEO tips with a little piece of general wisdom for how to approach your overall SEO strategy: Design your site for humans not for search engines.

If you start compromising the user experience in order drive more organic search traffic, you'll soon find yourself with a site that is great for bots to read but terrible for users. In the long run you won't be able to retain users, not even for their first visit (driving up the bounce rate as people land on your page and don't get your value proposition).

The reverse is also true - if you build a site that delights real users, you'll soon gain the respect of other sites, earning you valuable inbound links that will give you far greater value than the SEO tweaks you might be doing that destroy the user experience. Hope you enjoy that bit of Monday morning wisdom.

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