I want to do a series of posts on some commonly-known "black hat" tactics (black hat refers to practices that are deceptive and try to game search algorithms). Many folks that are starting out with SEO (and also some experienced SEOs) mistakenly assume that they can trick search engine algorithms and get their sites ranked higher.
I had lunch with a friend today that was referring to the practice of hiding keywords on a page by making the text the same color as the background color. This once-common way of tricking the search engines was quickly detected and added to search engines' ever-growing list of spam tactics they look for. Those attempting the practice are usually punished by being pushed down in the rankings or the ultimate punishment of all - getting removed from the index altogether.
And if you think you can get around this by using similar (but not exact) shades of color, or hiding the text off the page, or any other thing of that sort -- think again, the engines will catch on to you pretty quickly.
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